Progress and Pitfalls in Intellectual Property Protection for Video Games in China

Progress and Pitfalls in Intellectual Property Protection for Video Games in China

Originally aired on: Wednesday, February 24, 2010, Noon PM EST

While 2009 was a down year for the video game industry, most experts expect a rebound in 2010. In fact, according to a Feb. 4 report, 95% of the Chinese video game industry expects “robust growth” in 2010. In that same report, 81% of those surveyed expect sales to increase by 10% or more.

There is great potential for reward in China and many overseas markets for the video game industry. There’s even greater potential for risk. This is true for any other international corporation as well.

What are best practices you can incorporate now to do business in China? How do you protect your intellectual property and guard against knock-offs? How do you find Chinese suppliers, sales agents and other partners you can trust?

Shift Worldwide brings together noted authorities and pioneers in IP law, the video game industry and business development in China for a 90-minute, cutting-edge vPanel discussion on protecting intellectual property in foreign markets.

Range of Topics:

• Expectations for the future of the video game industry in China
• What U.S. video game companies are doing now to protect their software and other confidential information in overseas markets
• Detailed and general steps companies can take to protect their intellectual property in China and throughout the global marketplace – no matter what industry they are in

Our Distinguished vPanelists:

• Shawn Foust, VP, Associate & Leader of Video Game Industry Group, Sheppard Mullin, Santa Monica, CA
• Lisa Cosmas Hanson, Managing Partner and Founder, Niko Partners, San Jose, CA
• Sumeet Maniar, Vice President of Global Market Development, K2 Network / Gamersfirst.com, Los Angeles, CA
• Glenn Manishin, Partner at Duane Morris LLP, Washington D.C.

vModerator:

• Paul Trout, CEO, Shift Worldwide, Chicago, IL

Schedule (all times in EST):

• 11:45 a.m. – 12:00 p.m.: Log on to vPanel
• 12:00 – 12:05 p.m.: Introduction of vPanelists
• 12:05  – 1:00 p.m.: vPanel Discussion
• 1:00 – 1:30 p.m.: Interactive Q&A session

You do not need a web cam to participate in the vPanel.

Questions?